Real Estate Team OS All Leads Are Created Equal, Are You Treating Them That Way? [MINISODE]
Jul 29, 2025
Discover how real estate professionals can transform online leads into lifelong clients by focusing on empathy and trust. Learn the significance of a 'friends and family' approach and the DIRECT coaching model to foster effective relationships. Dive into strategies for better engagement using Google's 7-11-4 rule to create personalized interactions. The discussion highlights that while all leads are equal, treating them with care and understanding their unique needs is key to successful conversions.
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Volume Means Nothing Without Quality
- Endless leads are worthless without quality follow-up and systems.
- Koby Sway shows converting high volumes requires processes that prioritize quality over quantity.
Approach Leads With Empathy And Trust
- Treat every online lead as someone vulnerable and approach with empathy and confidence.
- Focus on building trust because that contact is often a gateway to their entire network.
Scaling By Treating Leads Like Family
- Koby Sway scaled from 35 to 70 deals by treating Zillow clients like friends and family.
- He used outstanding service and consistent post-close contact to generate multiple referrals per lead.