How Our Teams Create Growth Opportunities with Agents [SUMMIT]

Jun 17, 2025

Guest

Ken Pozek

Guest

Renee Funk

Guest

Jenny Wemert

Join real estate powerhouses Jenny Wemert, a culture-focused team leader; Renee Funk, a relationship-driven expert; and Ken Pozek, a content-creation strategist, as they explore innovative team-building insights. They discuss effective lead sources and distribution, emphasizing hyper-local specialization and referral strategies. The trio dives into how to maintain culture and keep agents engaged, strategizing around adapting to market conditions. Plus, get their thoughts on the future of real estate teams amid industry changes.

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INSIGHT

Content Over Paid Leads

Ken Pozek shifted from paid lead buys to content-first marketing after paid channels became costly and slow.
He now tracks ~27 lead sources but relies primarily on content and organic channels.

ADVICE

Match Funnels To Lead Types

Tailor your follow-up funnel to each lead source and audience segment instead of one-size-fits-all responses.
Simplify paths to a few high-converting journeys to reduce training overhead for agents.

ANECDOTE

Hand-Built Website That Endured

Renee described how her husband built a website by hand in 2007 that became a primary organic lead source.
That foundation still drives significant organic business for their team today.

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In our fourth episode in the Summit Series, we pick up again with these four real estate team leaders in one conversation:
- Renee Funk of The Funk Collection
- Ken Pozek of Pozek Group
- Ben Laube of Ben Laube Homes
- Jenny Wemert of Wemert Group Realty

Each runs their business differently - from vision to lead generation to culture. So you’ll hear similarities and differences, as well as agreements and disagreements, as we move through their team-building experiences, challenges, and insights.

In the previous episode: what sparked their teams, how they develop agent avatars, key pieces of their operating systems, how they’re managing today’s market, and more.

You can see or hear that episode right here: www.realestateteamos.com/episode/when-how-and-why-start-real-estate-team-summit-series

In this conversation: lead sources and lead distribution, repeat and referral strategies, repairing and updating systems, defining and managing culture, and looking to the future of real estate teams.

Watch or listen to this Summit Series episode for insights into:
- How they manage lead sources and lead distribution - from database, organic, content, and social to PPC and Zillow
- Specific ways they help their agents increase repeat and referral business
- What role they’ve put themselves in and what they’re most focused on right now
- The state of their recruiting funnels and what works best
- How they define and manage culture
- Threats and opportunities ahead for real estate teams, from going independent to competing with big brokerages to NAR and MLS considerations

We recorded these episodes at The Creator House, a studio in Orlando created and run by our friends at Sweet Fish Media.

Still ahead in this series: another conversation with operations leaders and another conversation with agents

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Follow our Summit Series team leaders:
- Ken Pozek https://www.instagram.com/kenpozek/
- Jenny Wemert https://www.instagram.com/jennywemert/
- Ben Laube https://www.instagram.com/benlaube/
- Renee Funk https://www.instagram.com/renee_funk/

Follow Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
- https://www.instagram.com/realestateteamos