Real Estate Team OS

[SUMMIT] How Our Teams Recruit, Onboard, and Retain Agents

14 snips
Jun 24, 2025
In this discussion, Emily Smith, COO of Wemert Group Realty, and Gio Sanginesi, VP of Growth for Pozek Group, share their insights on recruiting and retaining real estate agents. They reveal how to attract top performers, such as $10M producers, and discuss their different onboarding strategies. The importance of matching agents with the right team culture and structured processes for the first 90 days is highlighted. They also emphasize mentorship and personal connections as key elements in fostering a supportive team environment.
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ANECDOTE

Natural Agent Attraction

  • Wemert Group Realty attracts agents naturally through strong relationships and reputation without heavy recruiting funnels.
  • Agents often express needing support that Wemert provides, demonstrating recruitment driven by value delivery.
ADVICE

Target Experienced Agents

  • Recruit agents with 8-10 deals experience to ensure foundational knowledge without starting from scratch.
  • Pair newer agents with mentors for about a year to build skills before full independence.
ANECDOTE

Using Content To Attract Agents

  • POSA Group attracts agents by creating valuable content and social media presence, generating inbound interest.
  • They start a mentorship program where experienced agents support newer ones in structured pods.
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