Real Estate Team OS

[SUMMIT] The Role of AI vs The Role of Real Estate Agents

10 snips
May 6, 2025
Emily Smith, COO of Wemert Group Realty, and Gio Sanginesi, an Agent partner with Pozek Group, explore the intricate balance between AI and real estate agents. They discuss how AI can enhance efficiency but caution against its limitations in understanding human emotions. The conversation covers the potential of AI to replace certain roles within real estate, the importance of maintaining personal connections, and the nuances of technology adoption among agents. Insights into consumer decision-making and the crucial role of the human touch are emphasized throughout.
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INSIGHT

People-Based, Machine-Enhanced Work

  • The right role of real estate agents is to be people-based, machine-enhanced.
  • Personal interaction and in-house collaboration enhance effectiveness beyond just remote tech use.
INSIGHT

AI Replacing Sales Agent Roles

  • AI will replace many aspects of sales agent roles within five years except physical showing.
  • AI can personalize communications using text, voice, and video to improve customer experience.
ADVICE

Avoid Generic AI Content

  • Agents must avoid generic AI content like clichéd listing descriptions.
  • Adding personal knowledge and authentic voice is critical when using AI tools.
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