Real Estate Team OS

[SUMMIT] The Role of AI vs The Role of Real Estate Agents

May 6, 2025

Emily Smith, COO of Wemert Group Realty, and Gio Sanginesi, an Agent partner with Pozek Group, explore the intricate balance between AI and real estate agents. They discuss how AI can enhance efficiency but caution against its limitations in understanding human emotions. The conversation covers the potential of AI to replace certain roles within real estate, the importance of maintaining personal connections, and the nuances of technology adoption among agents. Insights into consumer decision-making and the crucial role of the human touch are emphasized throughout.

46:28

Creator website

Episode guests

Gio Sanginesi

Emily Smith

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI has the potential to significantly replace certain real estate tasks, but personal connections remain essential for client trust and emotional support.

Effective adoption of AI by real estate agents is challenged by inconsistent usage and over-reliance on automation, risking the loss of unique value propositions.

Generational differences influence clients' comfort with AI technology in real estate, emphasizing the need for agents to maintain personal interactions regardless of advancements in tech.

Deep dives

The Evolving Role of Real Estate Agents

The potential for AI to replace certain roles within real estate is significant, particularly for sales agents. As AI technology develops, it may take over tasks like client communication, qualification processes, and even providing market insights based on vast databases. However, showing homes and managing the emotional aspects of transactions still require the human touch, suggesting a future where roles are clearly delineated between technology and personal connection. Building relationships and trust remains crucial, as clients value personal interaction more than automated services.

Intro

3min

Real Estate Meets AI: Evolving Dynamics

7min

The Human Touch in AI-Driven Real Estate

4min

Navigating Sentiment in Machine Intelligence and Human Interaction

2min

Balancing AI and Human Touch in Real Estate

15min

Navigating Technology Adoption in Real Estate

3min

Balancing Tech and Human Touch in Real Estate

10min

The Impact of Passion in Real Estate

2min

We talk regularly about the role of tech, automation, and AI here on Real Estate Team OS.

The predominant vision: these tools make real estate agents more consistent and efficient.

Among countless other visions: AI will relegate the agent to a glorified door opener.

Here in this preview episode of our upcoming, six-episode Summit Series, you’ll hear from 10 different real estate professionals on the role of AI and the role of real estate agents today and moving forward.

You’ll hear great use cases for ChatGPT.
You’ll hear the challenge of agent adoption.
You'll hear about the limitations of augmented and virtual reality (AR and VR).
You’ll hear the potential for AI to replace aspects of the agent’s role.

Join Jenny Wemert, Emily Smith, and Tony Galarza of Wemert Group Realty; Ken Pozek, Gio Sanginesi, and Bree Tucker of Pozek Group; Renee Funk of The Funk Collection; Ben Laube of Ben Laube Homes; and Matt Anderson and Nick Nelson, solo agents in the eXp Realty community in Orlando.

Watch this episode for insights into:

Team Leaders

- Using AI in a way that’s people-based and machine-enhanced

- Why sales agents will be replaced by AI in 5 years and how that improves customer experience

- The trouble with AI-generated videos

- The proper role of an expert real estate agent

- An important caution for real estate agents using AI - and how to overcome it

Real Estate Agents

- How consumers choose agents

- Specific tasks that AI helps agents with

- How to get ChatGPT to know you better

Operations Leaders

- A high-level view of AI within a real estate team

- The challenge of comfort levels and adoption levels across agents and consumers alike

- The importance of agent motivation, regardless of what tech is available

- How a great agent provides perspective and context to bring all five senses together for consumers in a way that augmented reality and virtual reality (AR and VR) still can’t

- The role of content and the role of agents in helping consumers find community, not just property

Follow our Summit Series participants:

Jenny Wemert https://www.instagram.com/jennywemert/

Renee Funk https://www.instagram.com/renee_funk/

Ben Laube https://www.instagram.com/benlaube/

Ken Pozek https://www.instagram.com/kenpozek/

Tony Galarza https://www.instagram.com/tonygalarza_realtor/

Matt Anderson https://www.instagram.com/matthewandersonproperties/

Nick Nelson https://www.instagram.com/nicknelsonhome/

Bree Tucker https://www.instagram.com/breeinorlando/

Emily Smith https://www.instagram.com/emily_t_smith/

Gio Sanginesi https://www.instagram.com/gio407realtor/