On A Mission To 70 Agents and Beyond with Team Peterson-Jackson | Ep 068

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May 13, 2025

LaShawn and Towanna Peterson-Jackson, dynamic leaders behind a thriving real estate team, share their journey from two agents to 74 in just three years. They discuss their commitment to increasing African American homeownership and building generational wealth through an education-driven approach. The duo reveals their innovative 12-week onboarding process, community workshops, and leadership lessons learned. With plans to expand into new markets, they emphasize the importance of team culture and sincere service as keys to their success.

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ANECDOTE

Commission Checks Sparked LaShawn's Return

LaShawn returned to real estate after seeing Tawana's commission checks and realizing the income potential.
That moment led them to form Team Peterson-Jackson and scale together.

INSIGHT

Vacation Sparked A Mission-Driven Model

Tawana's trip to Portland and Seattle reframed their mission toward preventing displacement and increasing Black homeownership.
That data-driven mission also targeted closing the wealth gap between Black and white realtors and homeowners.

ADVICE

Teach First To Generate Leads

Deliver public home-buying seminars at churches, schools, and community centers to build trust and generate clients.
Teach earnestly and let education naturally convert attendees into buyers.

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Less than three years ago, Team Peterson-Jackson was a two-agent domestic real estate team. Today, they’re at 74 agents and counting. All along, they’ve been on a mission to:

increase African American homeownership rates
build generational wealth
create knowledgeable and productive real estate agents

In this conversation, LaShawn and Towanna Peterson-Jackson welcome you into the education-based approach to expanding their business, including how systems and support anchor their value prop, their 12-week onboarding process and the mobile app that powers it, their agent- and client-attraction methods, and leadership challenges they’ve faced and overcome along the way.

Early success was found connecting with people in Facebook Groups and delivering home-buying seminars in churches, schools, community centers, and non-profits in Detroit. Now, they’re preparing to expand into Houston, Atlanta, Indiana, and beyond!

Watch or listen to this conversation with Towanna and LaShawn for insights into:

- Carrying culture from your personal real estate business into your real estate team

- What LaShawn saw in Towanna’s commission checks that had her get re-licensed as an agent

- How the three aspects of their mission was sparked by a visit to Portland and Seattle, including insights into homelessness, gentrification, homeownership rates, and agent income

- How home-buying seminars and an education-first approach helped launch the team

- The roles and structure of their 10-staff, 74-agent organization

- Why they prefer new, “baby” real estate agents, why they don’t recruit, and what they look for in agents who want to join their team

- Why their value prop is more about onboarding, training, and systems than it is about leads and exactly what they provide agents in these areas

- When and why they shifted from working with investors to educating homeowners

- Which key challenges they faced in growing the team and where they sought guidance

- How each of them defined and refined their roles as leaders

- When and how they’re expanding to Houston, Atlanta, Indiana, and beyond

At the end, learn about Lions gear, a shoe habit, a shoe room, a lake house, and the next flight.

LaShawn Peterson-Jackson:

- https://www.instagram.com/lashawn_peterson_realtor/

- https://www.instagram.com/teampetersonjackson/

- https://www.facebook.com/lashawnf

- https://www.tiktok.com/@tuts138

Towanna Peterson-Jackson:

- https://www.instagram.com/towannapetersonjackson/

- https://www.facebook.com/towannaj

- https://www.tiktok.com/@teampetersonjackson

Real Estate Team OS:

- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/