Uncensored CMO

David Boscawen from VCCP and Gui Ferreira from Cadbury discuss the success of Cadbury's iconic campaigns and the importance of compound creativity, writing good briefs, and maintaining a successful client-agency relationship. They also touch on the future of the Cadbury brand and the power of authenticity in marketing.

Trevor Robinson, the creative genius behind iconic ads like Tango, discusses the serious impact of humor in advertising. From controversial campaigns to the importance of talent and entertaining for commercial gain, Trevor dives into what makes ads funny and memorable. Have we lost humor in recent years? Discover the funniest ads of all time in this insightful conversation.

Marketing professional AJ Coyne discusses Monzo Bank's success through emotional advertising and customer obsession. Topics include creating a distinct brand identity, the emotional aspect of money, fostering creativity in the organization, and embracing failure as a learning opportunity.

Colleen DeCourcy, Chief Creative Officer at Snap, talks about her time at Wieden+Kennedy, the challenges of Snapchat, creating happiness in social media, and what it's like working for Evan Spiegel. She reflects on lessons from Dan Wieden, being a creative leader, and offers advice to young marketers.

Scott Galloway, a marketing professor, discusses the end of the brand era, the importance of building wealth, and the impact of social media. He shares advice on success, the most crucial skill for marketers, and the power of compound interest. Galloway also explores the future of agencies, networking for wealth growth, and the evolving dynamics of social media and hiring practices.

Scott Morrison, an energizing coach, shares insights on turning around businesses, winning pitches, and creating impactful moments. Topics include branding strategies, Nike's success secret, career failures, and pitching to CMOs. Morrison's journey from bust to Boom is a highlight, along with the importance of emotional resonance in marketing.

Former CMO of John Lewis, Craig Inglis, shares insights on emotional advertising and creating impactful marketing campaigns. Topics include moving from rational to emotional strategies, selling creative ideas to CEOs, the business impact of John Lewis ads like Monty the Penguin, focusing on customer experience, transitioning from consumer to B2B businesses, and the importance of human connection in marketing.

CMO of Specsavers, Peter Wright, and MD Nicola Wardell discuss the success of the 'Should've Gone to Specsavers' campaign, the importance of humor in advertising, creating a culture of innovation, and expanding into new healthcare sectors. They share insights on attracting talent to Guernsey, in-house creative teams, and the future of technology in their business.

Global Brand Director at Guinness, Stephen O'Kelly, shares insights on brand legacy, storytelling, and marketing strategies. Topics include family ties to the company, cultural significance of Guinness, myth of Dublin tasting better, empowering women's sports, compliance in marketing, and creating successful ad campaigns for non-alcoholic Guinness.

Copywriting expert Vikki Ross shares insights on great copy principles, real ad analysis in Copy Safari, examples of effective copy, and discusses if AI will replace copywriters. Includes tips for aspiring copywriters and the importance of a good brief.