

Mark Ritson reviews the highest scoring beer ads of all time (down the pub)
Oct 16, 2024
Mark Ritson, a renowned marketing expert and columnist, joins the discussion in a lively pub setting to dive into the top 10 beer ads of all time. They explore the blend of nostalgia and humor in ads from iconic brands like Heineken and Stella Artois. Ritson shares insights on emotional storytelling's impact on consumer perception while drinking pints. The conversation also covers the cultural significance of craft brews, innovative advertising strategies during the Super Bowl, and personal anecdotes about memorable beer moments.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
The Art of Beer Advertising
02:00 • 14min
The Rise and Fall of a Beer Brand: A Marketing Retrospective
16:16 • 2min
Nostalgia and Humor in Beer Advertising
18:01 • 2min
The Art of Beer Advertising
20:11 • 9min
Exploring Beer Culture: Sam Adams and the Rise of Craft Brews
29:16 • 3min
Brews and Branding: Unveiling Beer Advertising Strategies
32:18 • 16min
Bonds and Brews: A Playful Analysis
47:49 • 8min