Mark Ritson reviews the highest scoring beer ads of all time (down the pub)
Uncensored CMO
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The Art of Beer Advertising
This chapter explores the impact of beer advertisements on consumer perception, using specific examples like Corona, Michelob Ultra, and Carlsberg. It highlights how elements such as humor, endorsements, and environmental partnerships contribute to effective marketing strategies. The discussion emphasizes the importance of brand identity and emotional connection in overcoming challenges and enhancing recall in a competitive marketplace.
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