Mark Ritson reviews the highest scoring beer ads of all time (down the pub)
Uncensored CMO
Brews and Branding: Unveiling Beer Advertising Strategies
This chapter analyzes the innovative advertising strategies of beer brands, focusing on a clever Super Bowl campaign that bypassed expensive airtime costs. It highlights the challenges of brand positioning in a competitive market and the critical role of beer freshness in consumer perception. The discussion also touches on the emotional connections formed through marketing during the COVID-19 pandemic and the contrasting effectiveness of different ad lengths.
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