Mark Ritson reviews the highest scoring beer ads of all time (down the pub)
Uncensored CMO
The Art of Beer Advertising
This chapter explores the social dynamics of drinking in pubs and team bonding while analyzing recent and classic beer advertisements. The speakers delve into the effectiveness of emotional storytelling in ads, especially the nostalgic use of animals, drawing on examples from brands like Budweiser and Heineken. They also discuss the nuances of beer tasting and the impact of freshness on flavor, revealing insights from personal experiences with craft ale.
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