Mark Ritson reviews the highest scoring beer ads of all time (down the pub)
Uncensored CMO
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The Rise and Fall of a Beer Brand: A Marketing Retrospective
This chapter explores the cultural impact of a 90s Belgian beer advertisement, focusing on its memorable slogan and marketing strategy. It delves into how Stella Artois transformed from a premium beer to a commonplace option, examining the shifts in branding and consumer perception over the years.
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Transcript
