Uncensored CMO Characters, humour & disasters: how GEICO changed the insurance game
Aug 14, 2024
Michele Moscone, VP of Brand and Creative at Geico, shares her journey from entry-level roles to the creative helm of one of America’s top insurers. She reveals why characters and humor are vital in insurance advertising, noting how they build trust and engagement. Michele recounts a personal story of a Christmas catastrophe and underscores the challenges people face with insurance during crises. The discussion also touches on the evolving landscape of digital marketing and the importance of strong brand-agency relationships.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
From Assistant to Vice President: A Creative Journey
01:52 • 9min
The Evolution of Insurance Advertising
11:21 • 8min
The Transformation of Insurance Marketing in the Digital Age
19:25 • 2min
Christmas Catastrophe: A House Fire Tale
21:32 • 8min
The Power of Humor in Insurance Advertising
29:57 • 20min
The Art of Brand-Agency Relationships
49:33 • 13min