Characters, humour & disasters: how GEICO changed the insurance game
Uncensored CMO
00:00
The Evolution of Insurance Advertising
This chapter explores the transformation of advertising in the insurance industry, moving from fear-based strategies to humorous and character-driven approaches. It highlights the impact of memorable characters, like Geico's gecko and the Churchill dog, on brand identity and consumer trust, while noting a decline in character usage in recent award-winning campaigns.
Transcript
Play full episode
