Michele Moscone

Michele Moscone, VP of Brand and Creative at Geico, shares her journey from entry-level roles to the creative helm of one of America’s top insurers. She reveals why characters and humor are vital in insurance advertising, noting how they build trust and engagement. Michele recounts a personal story of a Christmas catastrophe and underscores the challenges people face with insurance during crises. The discussion also touches on the evolving landscape of digital marketing and the importance of strong brand-agency relationships.