Uncensored CMO David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song
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Sep 18, 2024 David Droga, founder of the award-winning agency Droga5 and now CEO of Accenture Song, shares his remarkable journey from copywriter to industry leader. He discusses his pioneering campaigns, including the memorable Marc Ecko guerrilla marketing effort and a unique approach for the 2008 Beijing Olympics. Droga highlights the importance of pushing creative boundaries and embracing discomfort in professional growth. He also reflects on successfully navigating Super Bowl advertising, emphasizing targeted strategies and emotional storytelling.
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Unintentional Entry to Advertising
- David Droga's path to advertising was unplanned, stemming from a desire to write and a chance encounter with the industry.
- He started in a mailroom, excelled in a copywriting course, and landed a job as a copywriter, surprising his family.
Embrace Discomfort
- Embrace discomfort and seek situations that challenge you.
- Be adaptable, listen, contextualize your work, and avoid complacency.
Outdoing London
- In Singapore, Droga aimed to outperform Saatchi London, viewing their arrogance as motivation.
- This competitive spirit fueled his team's success and ultimately led to his move to London.