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Uncensored CMO
David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song
Sep 18, 2024
David Droga, founder of the award-winning agency Droga5 and now CEO of Accenture Song, shares his remarkable journey from copywriter to industry leader. He discusses his pioneering campaigns, including the memorable Marc Ecko guerrilla marketing effort and a unique approach for the 2008 Beijing Olympics. Droga highlights the importance of pushing creative boundaries and embracing discomfort in professional growth. He also reflects on successfully navigating Super Bowl advertising, emphasizing targeted strategies and emotional storytelling.
01:04:51
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Quick takeaways
- David Droga's early experiences in advertising taught him the value of starting from the bottom and embracing creativity.
- His journey highlights the importance of pushing boundaries and taking risks to foster personal and professional growth in competitive environments.
Deep dives
David Droga's Journey into Advertising
David Droga initially had no interest in advertising, seeing himself more as a writer while growing up in a remote ski resort in Australia. His journey began when he discovered advertising during work experience in school, which sparked his curiosity. He later secured a job in a mail room at an ad agency, where he learned the ins and outs of the industry, emphasizing that starting from the bottom can provide valuable insight. Droga’s early experiences shaped his understanding of creativity and the advertising realm, ultimately leading him to pursue a career that aligned with his passion for writing and ideas.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode