David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song
Uncensored CMO
The Role of Creativity in Effective Leadership
This chapter explores the essential traits of successful Chief Marketing Officers, emphasizing trust and communication with partners. It discusses the challenges of transitioning from a creative background to business leadership, highlighting the importance of strategic creativity in decision-making. The conversation inspires listeners to embrace innovation and creativity as key drivers in navigating the modern business landscape.
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