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3min chapter
David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song
Uncensored CMO
Bouncing QR Codes and Targeted Advertising Success
This chapter explores a bold Super Bowl ad featuring a bouncing QR code that sparked both admiration and criticism. It highlights the ad's success in engaging a crypto-savvy audience and the importance of targeting the right demographic in advertising strategies.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode