Uncensored CMO Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst
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Aug 21, 2024 Rebecca Hirst, Chief Marketing Officer of EY UK and TEDx Speaker, dives into her journey from leading consumer brands like Coca-Cola and Samsung to a B2B powerhouse. She shares insights on the power of TED Talks and personal growth through public speaking. Hirst contrasts B2C and B2B marketing, emphasizing the need for creativity in B2B and discussing the importance of long-term strategies. She also reflects on navigating corporate dynamics and the value of embracing risks to achieve professional success, advocating for innovative practices in branding.
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40 Over 40 Win
- Rebecca Hirst won Campaign's 40 over 40 award, recognizing experience and wisdom in marketing.
- She applied a couple of years prior without success but felt her stronger story at EY warranted another try.
Side Hustle
- Rebecca's side hustle, Glorious Wellness, focused on health and nutrition coaching within the marketing industry.
- She eventually sunsetted it due to the demands of her role at EY.
TED Talk Experience
- Rebecca Hirst delivered a TEDx talk and later hosted a TED event, finding the latter less daunting.
- Memorizing a 15-minute monologue for TEDx was petrifying, yet a rewarding experience.