Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst
Uncensored CMO
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The Dynamics of Long-Term B2B Marketing
This chapter explores the nuances of B2B marketing, emphasizing the value of long-term strategies over short-term gains. The speakers highlight how consistent investment and relationship-building can lead to significant market impact and demand. They also share insights from their experiences, illustrating the importance of understanding customer needs and navigating organizational complexities in marketing efforts.
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