Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst
Uncensored CMO
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Navigating High Potential Programs
This chapter explores personal experiences and challenges faced during high potential programs in corporate environments, highlighting the pressures of competitive assessments. The discussion reveals insights into the importance of stakeholder management and strategic engagement for achieving professional success. Additionally, it examines the transformative journey of a department that embraced innovative strategies to reshape its branding and emerge as a leader in decarbonization services.
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