Rebecca Hirst

Rebecca Hirst, Chief Marketing Officer of EY UK and TEDx Speaker, dives into her journey from leading consumer brands like Coca-Cola and Samsung to a B2B powerhouse. She shares insights on the power of TED Talks and personal growth through public speaking. Hirst contrasts B2C and B2B marketing, emphasizing the need for creativity in B2B and discussing the importance of long-term strategies. She also reflects on navigating corporate dynamics and the value of embracing risks to achieve professional success, advocating for innovative practices in branding.