Uncensored CMO Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade
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Sep 11, 2024 In a revealing conversation, Antonia Wade, CMO of PwC, interviews Jon Evans, who transitioned from tax intern to a successful marketing expert. They explore Jon's corporate mishaps, including his firing from Lucozade, and what makes a great CMO today. The duo discusses vital traits for CMOs like confidence and financial literacy, the impact of COVID-19 on marketing strategies, and the evolving role of AI in creativity. Celebrations of podcast milestones add a personal touch, highlighting the joys of the journey.
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From Tax to Marketing
- Jon Evans's career began in tax at PwC, then transitioned to marketing after an encounter with a marketing director.
- He spent years at Britvic, leading international launches and an innovation team, before entrepreneurial pursuits.
Corporate vs. Entrepreneurial
- When deciding between corporate and entrepreneurial work, consider your preference for autonomy versus structure.
- Do you enjoy hands-on responsibility or the complexities of a large organization?
Lucozade and Lessons Learned
- Jon's experience at Lucozade involved reformulating the drink due to a sugar tax, leading to significant losses and his eventual dismissal.
- He learned the importance of thorough investigation before jumping to conclusions during crises.