Uncensored CMO
Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade
Sep 11, 2024
In a revealing conversation, Antonia Wade, CMO of PwC, interviews Jon Evans, who transitioned from tax intern to a successful marketing expert. They explore Jon's corporate mishaps, including his firing from Lucozade, and what makes a great CMO today. The duo discusses vital traits for CMOs like confidence and financial literacy, the impact of COVID-19 on marketing strategies, and the evolving role of AI in creativity. Celebrations of podcast milestones add a personal touch, highlighting the joys of the journey.
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Quick takeaways
- Jon's career transition from tax to marketing highlights the importance of financial literacy in shaping successful marketing strategies.
- The podcast emphasizes the significance of effective leadership in fostering innovation and accountability during the launch of new products.
Deep dives
Career Transition and Financial Literacy
The journey from tax to marketing is highlighted, showcasing the challenges faced during this transition. The individual shares their early experience at Coopers & Lybrand and how an encounter with a marketing director inspired a career pivot. Emphasizing the importance of financial literacy, the discussion reveals how understanding financial measures has ultimately supported marketing proposals in boardrooms. This knowledge not only aids in justifying marketing strategies but also aligns them with overall business objectives, showcasing a connection between marketing initiatives and financial performance.
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