Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade
Uncensored CMO
From Corporate Giants to Entrepreneurial Ventures
This chapter shares the journey of creating a seed brand team within Pepsi, launching successful products like Mountain Dew and Gatorade in the UK. It contrasts experiences in large corporations with the agility of smaller businesses, highlighting corporate challenges and personal growth through the lens of marketing and reformulation efforts.
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