Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade
Uncensored CMO
AI and the Future of Marketing
This chapter examines the transformative impact of AI on the marketing industry, underscoring the necessity for creative agencies to maintain strategic thinking amidst technological advances. It discusses the challenges faced by CMOs in balancing immediate results with long-term brand building, emphasizing the importance of deep audience insights and innovative strategies. The conversation also highlights the evolving roles within agencies, the significance of leadership in cultivating a successful culture, and the quest for the right podcast guests to further explore these themes.
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