Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade
Uncensored CMO
CMOs and the Evolution of Marketing in Crisis
This chapter explores the transformative role of Chief Marketing Officers during crises like COVID-19, emphasizing the need for adaptability and leadership. It discusses the shift from a focus on creativity to strategic management, while highlighting the importance of genuine purpose in marketing. The insights reflect on balancing emotional storytelling with data-driven strategies to foster lasting consumer connections.
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