Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade
Uncensored CMO
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CMOs and the Evolution of Marketing in Crisis
This chapter explores the transformative role of Chief Marketing Officers during crises like COVID-19, emphasizing the need for adaptability and leadership. It discusses the shift from a focus on creativity to strategic management, while highlighting the importance of genuine purpose in marketing. The insights reflect on balancing emotional storytelling with data-driven strategies to foster lasting consumer connections.
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