Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade
Uncensored CMO
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Building Confidence and Influence as a CMO
This chapter delves into the key traits of a successful Chief Marketing Officer, focusing on the roles of confidence, tenure, and data-driven decision-making. It shares personal experiences and insights into career progression, mentoring, and the impact of strategic risks in marketing. Additionally, the speakers highlight the evolution of their podcast journey, emphasizing the value of engaging conversations and the importance of guest selection.
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