Antonia Wade, the Global Chief Marketing Officer at PwC, brings her expertise in B2B marketing to the discussion, focusing on transforming the buyer journey. She critiques the outdated marketing funnel and proposes a new framework with five phases that account for multiple buyer roles. Antonia emphasizes brand building's importance in engaging clients and nurturing loyalty through thought leadership. Additionally, she shares insights on successfully implementing marketing strategies in large organizations and the necessity of a curious mindset to navigate changes in the marketing landscape.

In a revealing conversation, Antonia Wade, CMO of PwC, interviews Jon Evans, who transitioned from tax intern to a successful marketing expert. They explore Jon's corporate mishaps, including his firing from Lucozade, and what makes a great CMO today. The duo discusses vital traits for CMOs like confidence and financial literacy, the impact of COVID-19 on marketing strategies, and the evolving role of AI in creativity. Celebrations of podcast milestones add a personal touch, highlighting the joys of the journey.