Antonia Wade

Join Antonia Wade, Global CMO at PwC and author of The B2B Buyer Journey, as she dives into the nuances of B2B marketing. Discover how brand, reputation, and relationships play a pivotal role in the buyer journey. Antonia highlights the importance of understanding each stage of the marketing funnel, from horizon scanners to active buyers. She also discusses why AI is set to revolutionize B2B strategies, making targeting and personalization more effective than ever.

In a revealing conversation, Antonia Wade, CMO of PwC, interviews Jon Evans, who transitioned from tax intern to a successful marketing expert. They explore Jon's corporate mishaps, including his firing from Lucozade, and what makes a great CMO today. The duo discusses vital traits for CMOs like confidence and financial literacy, the impact of COVID-19 on marketing strategies, and the evolving role of AI in creativity. Celebrations of podcast milestones add a personal touch, highlighting the joys of the journey.

Antonia Wade, the Global Chief Marketing Officer at PwC, brings her expertise in B2B marketing to the discussion, focusing on transforming the buyer journey. She critiques the outdated marketing funnel and proposes a new framework with five phases that account for multiple buyer roles. Antonia emphasizes brand building's importance in engaging clients and nurturing loyalty through thought leadership. Additionally, she shares insights on successfully implementing marketing strategies in large organizations and the necessity of a curious mindset to navigate changes in the marketing landscape.