Uncensored CMO

Greg Hahn, Co-founder and Chief Creative Officer of Mischief, shares his journey from BBDO NY to launching one of the most innovative agencies today. He discusses the importance of taking creative risks and argues that playing it safe is actually the biggest risk of all. Hahn highlights memorable campaigns for clients like Tubi and Tinder, revealing how humor and unconventional strategies drive engagement. He emphasizes the need for a collaborative culture within agencies and reflects on the empowering nature of facing fears in creativity.

Kofi Amoo Gottfried, the CMO of DoorDash and former marketing leader at Facebook, shares insights on the company’s meteoric rise to a $40 billion valuation. He discusses their innovative Valentine's Day self-love campaign and how DoorDash adapted during the COVID-19 pandemic, implementing features like contactless delivery. Kofi highlights the balance between ads and organic growth while navigating complex promotional campaigns. The importance of collaboration between in-house and external teams is also emphasized, showcasing their customer-centric approach.

Former CMO for the London 2012 Olympics, Greg Nugent, discusses creating the world's longest champagne bar, the Paralympic legacy, and the importance of balancing magic and logic in creative endeavors. He reflects on his journey through marketing, innovation at Eurostar, and the impact of disability ads in advertising.

Former Global CMO of AB InBev, Chris Burrgraeve, shares insights on why more marketers aren't on boards. Topics include showcasing marketing outcomes, skills needed for success, and finding board seats. Emphasis on marketing's value in driving performance and innovation.

Experienced marketing executive Ellie Norman discusses her roles at Formula 1, Virgin Media, and Manchester United. Topics include brand ownership in Formula 1, partnerships with Netflix, social media's role for clubs, dealing with scrutiny, and strategies for successful sponsor deals.

Tom Fishburne, a well-known Marketoonist, shares insights on the importance of humor in the workplace and the creative process. He discusses some of his greatest cartoons, including ones on IoT, customer funnel, and AI. Tom also talks about his experience as the Marketoonist at Cannes Lions, sharing cartoons he created each day.

Kory Marchisotto, CMO of e.l.f Beauty, talks about building a billion dollar brand, investing in brand building, staying close to consumers, agile marketing strategies, collaborations with Liquid Death and Chipotle, nurturing e.l.f culture, and sharing advice with younger marketers.

Noel Mack, Chief Brand Officer of Gymshark, reveals how Gymshark became Britain's fastest-growing Unicorn. Topics include influencer marketing, community growth, challenges of scaling up fast, working with founder Ben Francis, launching flagship stores, and career advice.

Former LinkedIn B2B Institute members Jon Lombardo and Peter Weinberg discuss the importance of B2B brand building, creating distinctive assets, and the shift towards AI-powered market research. They delve into why B2B marketing needs to focus on brand over product features, the benefits of fluent devices, and their new company, Evidenza.ai.

Cannes Lions CEO, Simon Cook, discusses the importance of creativity in business, challenges facing agencies and clients, trends at Cannes Lions 2024, embracing creators, and advice on winning a Lion. He also shares his journey to becoming CEO, dealing with criticism, and the legacy of Cannes Lions.