Uncensored CMO Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)
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Oct 23, 2024 In this engaging discussion, Elfried Samba, CEO of Butterfly 3ffect and former Gymshark influencer marketing leader, shares his inspiring journey from Congo to the UK. He dives into the evolution of community marketing and the vital role of authenticity in influencer collaborations. Elfried also discusses the challenges of scaling communities, the power of personal branding, and the importance of storytelling in creating meaningful connections. His insights on adapting marketing strategies in a crowded landscape are both practical and thought-provoking.
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The Hat
- Elfried Samba started wearing a hat to solve a perceived balding problem and create a personal brand.
- The hat became so integral to his identity that people barely recognize him without it.
Dissertation Topic
- Elfried Samba's dissertation explored how small businesses could leverage social media to compete with larger rivals.
- It was initially marked down due to a lack of Harvard references, highlighting the novelty of his ideas at the time.
The Rise of EQ
- EQ skills like creativity and leadership are becoming more valuable than technical skills, even in the age of AI.
- This shift emphasizes the importance of human connection and emotional intelligence in a tech-driven world.