Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)
Uncensored CMO
00:00
Mastering Community Marketing
This chapter explores the significance of a holistic approach to community marketing, integrating social media, influencers, and offline activities. It emphasizes the necessity for brands to connect authentically with their audience through storytelling and value-driven content, while also addressing the challenges posed by an oversaturated market. Practical insights on content creation, emotional awareness, and effective social media strategy are shared to help brands stand out and engage meaningfully with their consumers.
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