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3min chapter
Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)
Uncensored CMO
The Importance of Authenticity in Influencer Marketing
This chapter explores the intricacies of influencer marketing, focusing on the balance between authenticity and brand collaboration. It highlights the challenges faced by influencers in creating genuine content while stressing the necessity for marketers to adopt flexible and comprehensive strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode