Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)
Uncensored CMO
00:00
The Importance of Authenticity in Influencer Marketing
This chapter explores the intricacies of influencer marketing, focusing on the balance between authenticity and brand collaboration. It highlights the challenges faced by influencers in creating genuine content while stressing the necessity for marketers to adopt flexible and comprehensive strategies.
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