Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)
Uncensored CMO
00:00
Building Community and Leadership at Gymshark
This chapter explores the journey of growth and community-building within Gymshark, emphasizing the challenges of rapid expansion and the importance of resilience and communication. The speaker shares personal experiences, detailing their strategic approach to securing a role at the brand and the lessons learned in leadership and engagement. Additionally, the narrative highlights the significance of adaptability and purpose-driven goals in both personal and professional domains.
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