35min chapter

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Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

Uncensored CMO

CHAPTER

Building Community and Leadership at Gymshark

This chapter explores the journey of growth and community-building within Gymshark, emphasizing the challenges of rapid expansion and the importance of resilience and communication. The speaker shares personal experiences, detailing their strategic approach to securing a role at the brand and the lessons learned in leadership and engagement. Additionally, the narrative highlights the significance of adaptability and purpose-driven goals in both personal and professional domains.

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