Never Mind The Adverts Christmas Special

This book provides a critical examination of the advertising industry, particularly focusing on the inefficiencies and waste within programmatic advertising. It offers insights into the complexities of media planning and buying, highlighting the challenges of measuring advertising effectiveness. The book challenges conventional wisdom and offers alternative approaches to advertising strategy. It is a valuable resource for marketers seeking to improve their understanding of the media landscape and optimize their advertising spend. The book's sharp critique and practical advice make it a must-read for anyone involved in the advertising industry.

This book delves into the complexities of attention in the digital age, providing a framework for understanding and measuring its impact on advertising. It explores the challenges of capturing and maintaining audience attention in a world saturated with media. The book offers practical strategies for marketers to navigate the attention economy and achieve better results. It also examines the evolving landscape of media consumption and its implications for advertising strategies. The book is a valuable resource for anyone seeking to understand and leverage the power of attention in marketing.