The Three Word Brief
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Book •
This book provides a critical examination of the advertising industry, particularly focusing on the inefficiencies and waste within programmatic advertising.
It offers insights into the complexities of media planning and buying, highlighting the challenges of measuring advertising effectiveness.
The book challenges conventional wisdom and offers alternative approaches to advertising strategy.
It is a valuable resource for marketers seeking to improve their understanding of the media landscape and optimize their advertising spend.
The book's sharp critique and practical advice make it a must-read for anyone involved in the advertising industry.
It offers insights into the complexities of media planning and buying, highlighting the challenges of measuring advertising effectiveness.
The book challenges conventional wisdom and offers alternative approaches to advertising strategy.
It is a valuable resource for marketers seeking to improve their understanding of the media landscape and optimize their advertising spend.
The book's sharp critique and practical advice make it a must-read for anyone involved in the advertising industry.
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Recommended by Orlando Wood as a Christmas gift, focusing on the issues within programmatic advertising.
Never Mind The Adverts Christmas Special
