Orlando Wood

Orlando Wood, a marketing and advertising effectiveness expert from System1, joins Jon Evans for a festive review of the year's biggest marketing moments. They discuss the 'Multiplier Effect' that highlights the synergy between brand and performance marketing. The conversation also dives into the creative challenges of dull media and the importance of emotional resonance in campaigns. Additionally, they analyze the rise of pause-screen advertising and share highlights from memorable Christmas campaigns, including Aldi's beloved Kevin the Carrot.

Orlando Wood, Chief Innovation Officer at System1 and author of 'Lemon and Look Out,' dives into the art of advertising. He explains why today’s ads struggle to engage and how showmanship can outshine salesmanship. Wood emphasizes the emotional power of humor and connection, revealing that ads that resonate emotionally can achieve commercial success. He also discusses the importance of leaving space for audience engagement and the impact of nostalgia in branding. His insights challenge brands to create more captivating and memorable advertising.

Orlando Wood, advertising expert and co-host of Never Mind the Adverts, dives into the vibrant world of holiday marketing. He shares insights on the potential Omnicom and IPG merger and its impact on competition. The conversation shifts to a delightful review of this year's Christmas ads, including nostalgic favorites. With festive drinks in hand, they play a charming 'Name That Ad' game, reminding everyone of the magic and joy of holiday advertising. It's a perfect blend of industry insights and seasonal cheer!