Orlando Wood

Orlando Wood, Chief Innovation Officer at System1 and author of 'Lemon and Look Out,' dives into the art of advertising. He explains why today’s ads struggle to engage and how showmanship can outshine salesmanship. Wood emphasizes the emotional power of humor and connection, revealing that ads that resonate emotionally can achieve commercial success. He also discusses the importance of leaving space for audience engagement and the impact of nostalgia in branding. His insights challenge brands to create more captivating and memorable advertising.

Orlando Wood, advertising expert and co-host of Never Mind the Adverts, dives into the vibrant world of holiday marketing. He shares insights on the potential Omnicom and IPG merger and its impact on competition. The conversation shifts to a delightful review of this year's Christmas ads, including nostalgic favorites. With festive drinks in hand, they play a charming 'Name That Ad' game, reminding everyone of the magic and joy of holiday advertising. It's a perfect blend of industry insights and seasonal cheer!