Never Mind The Adverts Christmas Special
Uncensored CMO
00:00
Reflections on Advertising and Holiday Cheer
This chapter explores insights from Bob Hoffman's book, critiquing programmatic advertising's inefficiencies and the need for marketers to reassess their spending. The discussion shifts to the festive season, sharing memories and anecdotes about holiday beverages and effective Christmas marketing campaigns. Ultimately, the speakers emphasize the balance between creativity and scientific methods in advertising while celebrating the joy of the season.
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