#13656
Mentioned in 2 episodes
The Attention Economy
A Blueprint for the Category and Where it Goes Next
Book •
This book delves into the complexities of attention in the digital age, providing a framework for understanding and measuring its impact on advertising.
It explores the challenges of capturing and maintaining audience attention in a world saturated with media.
The book offers practical strategies for marketers to navigate the attention economy and achieve better results.
It also examines the evolving landscape of media consumption and its implications for advertising strategies.
The book is a valuable resource for anyone seeking to understand and leverage the power of attention in marketing.
It explores the challenges of capturing and maintaining audience attention in a world saturated with media.
The book offers practical strategies for marketers to navigate the attention economy and achieve better results.
It also examines the evolving landscape of media consumption and its implications for advertising strategies.
The book is a valuable resource for anyone seeking to understand and leverage the power of attention in marketing.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
John Evans as a new book that takes an in-depth look into the dynamic world of marketing and advertising.
John Evans as a new book that takes an in-depth look into the dynamic world of marketing and advertising.
67 snips
The Attention Economy: Why not all reach is equal with Karen Nelson Field
Aanbevolen door Tom van Bommel als een data-gedreven boek over reclame-effectiviteit en de invloed van aandacht.
#138 De Beste Neuromarketing Insights uit 2024
