Uncensored CMO

Former CMO for the London 2012 Olympics, Greg Nugent, discusses creating the world's longest champagne bar, the Paralympic legacy, and the importance of balancing magic and logic in creative endeavors. He reflects on his journey through marketing, innovation at Eurostar, and the impact of disability ads in advertising.

Former Global CMO of AB InBev, Chris Burrgraeve, shares insights on why more marketers aren't on boards. Topics include showcasing marketing outcomes, skills needed for success, and finding board seats. Emphasis on marketing's value in driving performance and innovation.

Experienced marketing executive Ellie Norman discusses her roles at Formula 1, Virgin Media, and Manchester United. Topics include brand ownership in Formula 1, partnerships with Netflix, social media's role for clubs, dealing with scrutiny, and strategies for successful sponsor deals.

Tom Fishburne, a well-known Marketoonist, shares insights on the importance of humor in the workplace and the creative process. He discusses some of his greatest cartoons, including ones on IoT, customer funnel, and AI. Tom also talks about his experience as the Marketoonist at Cannes Lions, sharing cartoons he created each day.

Kory Marchisotto, CMO of e.l.f Beauty, talks about building a billion dollar brand, investing in brand building, staying close to consumers, agile marketing strategies, collaborations with Liquid Death and Chipotle, nurturing e.l.f culture, and sharing advice with younger marketers.

Noel Mack, Chief Brand Officer of Gymshark, reveals how Gymshark became Britain's fastest-growing Unicorn. Topics include influencer marketing, community growth, challenges of scaling up fast, working with founder Ben Francis, launching flagship stores, and career advice.

Former LinkedIn B2B Institute members Jon Lombardo and Peter Weinberg discuss the importance of B2B brand building, creating distinctive assets, and the shift towards AI-powered market research. They delve into why B2B marketing needs to focus on brand over product features, the benefits of fluent devices, and their new company, Evidenza.ai.

Cannes Lions CEO, Simon Cook, discusses the importance of creativity in business, challenges facing agencies and clients, trends at Cannes Lions 2024, embracing creators, and advice on winning a Lion. He also shares his journey to becoming CEO, dealing with criticism, and the legacy of Cannes Lions.

David Boscawen from VCCP and Gui Ferreira from Cadbury discuss the success of Cadbury's iconic campaigns and the importance of compound creativity, writing good briefs, and maintaining a successful client-agency relationship. They also touch on the future of the Cadbury brand and the power of authenticity in marketing.

Trevor Robinson, the creative genius behind iconic ads like Tango, discusses the serious impact of humor in advertising. From controversial campaigns to the importance of talent and entertaining for commercial gain, Trevor dives into what makes ads funny and memorable. Have we lost humor in recent years? Discover the funniest ads of all time in this insightful conversation.