Uncensored CMO How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow
10 snips
Feb 10, 2025 In this engaging conversation, Susan Rienow, Pfizer's Chief Marketing Officer and a leader in modernizing pharmaceutical marketing, reveals the secrets behind their stunning Super Bowl ad, 'Knock Out,' which scored a remarkable 4.4 stars. She discusses the importance of utilizing data-driven insights for effective advertising and the challenges of balancing emotional resonance with scientific accuracy. Rienow also highlights the transformative role of AI in drug development and emphasizes the need for genuine communication in building trust with diverse audiences.
AI Snips
Chapters
Transcript
Episode notes
Career Path
- Susan Rienow began her career in analytics, working for a consulting firm whose client was Pfizer.
- This background led her to a role at Pfizer, eventually becoming CMO.
Importance of Insights
- Insights are crucial for understanding the market, target audience, and how solutions fit their needs.
- This understanding is fundamental for effective communication and product development.
Connecting with Audiences
- While healthcare professionals and patients differ in expertise, they share a common goal: improved health.
- Pfizer's Super Bowl ad effectively targets both audiences with a blend of science and emotional resonance.