In this engaging conversation, Susan Rienow, Pfizer's Chief Marketing Officer and a leader in modernizing pharmaceutical marketing, reveals the secrets behind their stunning Super Bowl ad, 'Knock Out,' which scored a remarkable 4.4 stars. She discusses the importance of utilizing data-driven insights for effective advertising and the challenges of balancing emotional resonance with scientific accuracy. Rienow also highlights the transformative role of AI in drug development and emphasizes the need for genuine communication in building trust with diverse audiences.