AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
12min chapter
How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow
Uncensored CMO
Communicating Health: Bridging Gaps
This chapter explores the complexities of effective communication in healthcare, focusing on the diverse needs of professionals and patients. It discusses the critical balance between emotional resonance and scientific accuracy, alongside the importance of transparency in pharmaceutical advertising. The chapter highlights the evolving strategies in the pharmaceutical industry, exemplified by Pfizer's recent advertising efforts, and underscores the significance of trust and authenticity in building brand perception.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode