Uncensored CMO Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun
33 snips
Feb 5, 2025 Benjamin Braun, CMO at Samsung Europe, shares his expertise in tech innovation and marketing. He reveals Samsung's Olympic marketing strategies, like gifting limited edition phones to athletes, which created a buzz around the games. Braun also emphasizes using AI in everyday devices, from smart appliances to wellness tech like the Galaxy Ring. He opens up about his dyslexia, discussing how neurodiversity can enhance leadership and innovation in business. Insights on balancing long-term brand building with immediate sales goals round out this engaging conversation.
AI Snips
Chapters
Transcript
Episode notes
Democratizing Content Creation
- Use affordable equipment like Rode wireless mics and your phone to record podcasts.
- Edit and publish content easily, democratizing content creation.
Democratizing AI
- Many people understand AI but few use it effectively, creating a potential democracy issue.
- Brands should democratize AI access, offering it across various devices, including older models, via free upgrades.
AI Appliances
- Samsung appliances use AI to simplify chores like laundry and cooking.
- Their washing machines adjust cycles based on dirtiness, ovens prevent burning, and both send notifications.