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Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun
Feb 5, 2025
Benjamin Braun, CMO at Samsung Europe, shares his expertise in tech innovation and marketing. He reveals Samsung's Olympic marketing strategies, like gifting limited edition phones to athletes, which created a buzz around the games. Braun also emphasizes using AI in everyday devices, from smart appliances to wellness tech like the Galaxy Ring. He opens up about his dyslexia, discussing how neurodiversity can enhance leadership and innovation in business. Insights on balancing long-term brand building with immediate sales goals round out this engaging conversation.
01:12:43
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Quick takeaways
- Samsung integrates innovative AI features into their products to enhance user experience and democratize access to technology.
- Leveraging strategic sponsorships like the Olympics helps Samsung build brand visibility while driving immediate sales and long-term market presence.
Deep dives
The Role of Marketing in Driving Revenue
Marketing plays a crucial role in driving revenue for companies like Samsung, especially given its vast portfolio of products. The CMO of Europe, Benjamin Braun, emphasizes the importance of connecting with customers through various channels to enhance their experience and increase profitability. For instance, leveraging sponsorships, such as the Olympics, helps build brand visibility and connection with consumers. This strategic approach not only aids in driving immediate sales but also strengthens the brand's long-term market presence.
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