Today Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marketing strategies. Benjamin shares insights on Samsung's role as a 40-year Olympic sponsor, demonstrates the latest AI capabilities in Samsung devices, and discusses how the company balances long-term brand building with short-term sales goals. The conversation takes a personal turn as Benjamin opens up about his experience with dyslexia and how neurodiversity can be a strength in business leadership. From product innovation to marketing effectiveness in the boardroom, this episode offers a glimpse into the mind of one of Europe's leading CMOs and the future of consumer technology.
Timestamps
00:00:00 - Intro
00:00:50 - Why podcasts are now video
00:03:54 - Samsung’s approach to AI products
00:12:21 - Showing Samsung’s AI photo editing features
00:15:20 - The Samsung Galaxy Ring and the health benefits of tech
00:20:35 - The history of Samsung
00:22:47 - How Samsung have innovated in TV’s
00:27:37 - Having products across all price points
00:29:11 - What can marketers learn from being a Police Officer?
00:36:17 - The mini max approach to marketing
00:42:13 - Samsung sponsoring the Olympics
00:49:18 - The best Samsung ads
00:55:56 - How to be an effective CMO in a large organisation
01:00:37 - Put your CFO and CEO in the shoes of the customer
01:07:22 - How Benjamin manages his dyslexia as a CMO
