26min chapter

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Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun

Uncensored CMO

CHAPTER

The Hidden Struggles of Olympic Marketing

This chapter explores the financial challenges faced by Olympic athletes from smaller nations and the emotional significance of sponsorship gifts like mobile phones. It highlights effective advertising strategies, particularly in the context of Samsung's campaigns, and examines the shift towards a data-driven approach in marketing leadership. Additionally, the chapter advocates for embracing neurodiversity and understanding the unique strengths it brings to innovation and team dynamics.

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