Benjamin Braun

Benjamin Braun, CMO at Samsung Europe, shares his expertise in tech innovation and marketing. He reveals Samsung's Olympic marketing strategies, like gifting limited edition phones to athletes, which created a buzz around the games. Braun also emphasizes using AI in everyday devices, from smart appliances to wellness tech like the Galaxy Ring. He opens up about his dyslexia, discussing how neurodiversity can enhance leadership and innovation in business. Insights on balancing long-term brand building with immediate sales goals round out this engaging conversation.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, shares insights from his extensive background in digital transformation and creative marketing. He reveals how gifting gold phones to Olympians enhanced Samsung's visibility, resulting in a 23% demand spike for the Flip 6. The discussion dives into innovative products like foldable phones and AI-enabled ovens, emphasizing user-centric design. Braun also explores the balance between premium and affordable tech while highlighting the future of AI in marketing strategies that prioritize minimal resource use for maximum impact.