Nir Eyal, author of 'Indistractable,' dives into the modern distractions that plague our focus. He explains how internal triggers like anxiety and boredom lead to procrastination and offers actionable strategies for regaining control over our attention. Eyal also emphasizes the importance of a supportive work culture in promoting productivity and discusses how perceptions of sleep impact overall well-being. He highlights the role of mindset in determining success, illustrating how belief in one’s agency can shape outcomes.
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insights INSIGHT
Distraction vs. Time Management
Distraction is the biggest problem today, hindering us from achieving our goals.
It's not about lacking information but about managing our time effectively.
insights INSIGHT
Internal vs. External Triggers
Internal triggers, like boredom or stress, are the primary source of distraction (90%).
External triggers, like notifications, account for only 10% of distractions.
volunteer_activism ADVICE
Mastering Internal Triggers
Master internal triggers through emotion regulation, not avoidance.
Use discomfort as motivation instead of escaping it with distractions.
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In 'Hooked: How to Build Habit-Forming Products', Nir Eyal explains the Hook Model, a four-step process (trigger, action, variable reward, and investment) that successful companies use to create products that users engage with habitually. The book provides practical insights and actionable steps for building products that capture widespread attention and encourage repeated use without relying on costly advertising. Eyal draws on his research, consulting experience, and practical knowledge to offer a how-to guide that is accessible and valuable for understanding user behavior and designing engaging products.
Indistractable
How to Control Your Attention and Choose Your Life
Nir Eyal
In 'Indistractable', Nir Eyal delves into the root causes of distraction, arguing that it starts from within and is driven by the desire to escape discomfort. The book offers a four-step, research-backed model to help readers master internal triggers, manage time effectively, hack back external triggers, and prevent distractions with pacts. Eyal also discusses how distraction affects various aspects of life, including work, relationships, and parenting, and provides novel techniques to overcome these challenges and live a more focused life.
Factfulness
Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think
Hans Rosling
Ola Rosling
Anna Rosling Rönnlund
In 'Factfulness,' Hans Rosling, along with his son Ola and daughter-in-law Anna, addresses why people systematically get answers wrong about global trends. They identify ten instincts that distort our perspective, such as dividing the world into 'us' and 'them,' the influence of fear-driven media, and the misconception that most things are getting worse. The book argues that, despite its imperfections, the world is in a better state than many believe and provides a framework to see progress clearly by focusing on facts rather than biases.
I think one of the biggest problems facing us today is the amount of distraction in our lives. Social media feeds, unnecessary meetings, huge inboxes full of emails you didn't really need. All these things are grabbing our attention and taking us away from doing what we're supposed to be doing.
In this episode I'm talking to Nir Eyal, who's the author of a brilliant book called Indistractable, which is all about how we can reclaim our attention to focus our energy around the things that really matter. Now, as marketers, we can have a massive impact on our brands and our business, if only we can focus our time and effort on the right things. So Nir is uncovering all the tips and tricks for how to do that and how to make sure you're more productive and less distracted.
Timestamps:
00:00 Intro
05:12 What is the source of distraction
07:06 How to deal with the internal triggers
12:50 Turning your values into time
18:14 Multi channel multitasking
20:06 Why we need to change meeting culture
26:20 Building a culture of indistraction in an organization
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