Mastering Distraction: Strategies for Focus

I think one of the biggest problems facing us today is the amount of distraction in our lives. Social media feeds, unnecessary meetings, huge inboxes full of emails you didn't really need. All these things are grabbing our attention and taking us away from doing what we're supposed to be doing.

In this episode I'm talking to Nir Eyal, who's the author of a brilliant book called Indistractable, which is all about how we can reclaim our attention to focus our energy around the things that really matter. Now, as marketers, we can have a massive impact on our brands and our business, if only we can focus our time and effort on the right things. So Nir is uncovering all the tips and tricks for how to do that and how to make sure you're more productive and less distracted.

Timestamps:

• 00:00 Intro
• 05:12 What is the source of distraction
• 07:06 How to deal with the internal triggers
• 12:50 Turning your values into time 
• 18:14 Multi channel multitasking
• 20:06 Why we need to change meeting culture
• 26:20 Building a culture of indistraction in an organization
• 32:20 Imposter syndrome
• 34:53 Our perception of our quality of sleep
• 38:03 Luck is a belief set
• 42:12 Marketers are bad judges of marketing
• 44:06 Why successful people get more successful