Uncensored CMO How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow
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Dec 11, 2024 In this lively discussion, Sadira Furlow, the 'Dean of Dopeness' and CMO of Tony's Chocolonely, reveals her innovative marketing journey from PepsiCo to reshaping the chocolate industry. She highlights how Tony's unique branding and commitment to social impact challenge conventional narratives in chocolate production. With anecdotes about creative campaigns and the importance of authentic storytelling, Sadira underscores the power of emotional marketing and the role of humor in connecting with consumers. Her insights into adaptive marketing strategies are both inspiring and thought-provoking.
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Puppy Monkey Baby
- Sadira Furlow developed the infamous "Puppy Monkey Baby" Super Bowl campaign for Mountain Dew Kickstart.
- Despite negative test results, the ad, featuring a bizarre hybrid creature, became a viral sensation.
Brand Loyalty
Mountain Dew's strong brand and consistent messaging resonate deeply with its target audience. This fosters extreme brand loyalty, evidenced by fans getting tattoos or bathing in the product.
Mountain Dew UK Launch
John Evans launched Mountain Dew in the UK and negotiated for the Code Red flavor. A partnership with Halo led to massive queues for the Game Fuel promotion.