11min chapter

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How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow

Uncensored CMO

CHAPTER

From FMCG to FinTech: Embracing Change

In this chapter, the speaker shares their journey of transitioning from a stable marketing position in a major FMCG company to the ever-evolving world of financial technology. They explore the challenges of adapting to a new industry, the importance of humility and curiosity in leadership, and the impact of performance marketing on their skills. Through reflections on a significant sabbatical, they discuss the struggle with societal pressures around productivity and how this time for personal clarity ultimately reshaped their career path.

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