Uncensored CMO Fame, Feeling & Flamingos: how consistency helped Very hit new heights
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Dec 18, 2024 Jess Myers, Chief Customer Officer at The Very Group, shares insights from her impactful year in marketing and customer experience. She elaborates on the significance of the 'Golden Quarter' and the success of their flamingo-themed campaigns. Jess discusses the balance between creative consistency and commercial objectives, revealing how maintaining effective advertising enhances brand engagement. Additionally, she touches on the launch of the Very Media Group and highlights the importance of collaboration within teams to optimize holiday strategies.
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Jess Myers' Journey at The Very Group
- Jess Myers, CCO of The Very Group, reflects on her two-year journey, transitioning from financial services to retail.
- She highlights key accomplishments like consistent Flamingo campaigns, the House of Flamingo launch, and a promotion to Chief Customer Officer.
T-Shaped Leadership for Marketers
- Marketers should aim for T-shaped leadership, understanding their role and influencing other business areas.
- Be curious about how the entire organization functions, collaborating with diverse teams and understanding their objectives.
CMOs as Potential CEOs
- Marketers possess a broad skill set encompassing both art and science, balancing customer needs with business objectives.
- This holistic understanding makes them strong candidates for CEO roles, bridging customer focus with organizational knowledge.